Today, we gave a presentation before the final display of our outcome with the following guidelines:
1. Need identification
2. Critical design parameters
3. Concept ideas (multiple)
4. Selection / rejection of ideas (why certain idea/ concept works better than the other- evaluation against critical design parameters)
5. Final selected concept
The problem I am working on is that of promotion. The firm is just a year old and therefore needs to promote itself for recognition. Also there aren’t many promotional activities in the firm.
The Design Parameters I chose were
Help in promotion of the Firm and its products.
Minimal Cost ( it can print their own brochures and posters as it is a printing press )
My Final selected concepts are multiple brochures and Posters..
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