Sunday, 15 March 2015

Week #4 (Part 1) Candied Escapes [Kanupreet Kapani]

So excited to come back to college and work after a long, extended festive weekend, said no one ever! Well, it’s quite true that the first 5 days after the weekend are the hardest! After a fun-filled and colorful Holi weekend, I was still in the festive mood and honestly, didn’t want to come out of it. However, on Monday morning, reality struck me and I had to accept that weekend is over and its time to get back to work.

So, after identifying different opportunity areas that we could work on, this week began with finding appropriate design solutions to solve those problems. Out of all the problems that we identified, I’ve chosen to work on improving the shady and dull surroundings that the printing press has. If you look at the word ‘shady’, it means any place that's protected from glare and light and basically something that’s fishy, unsafe and lacks brightness and vividness. However, ‘being shady’ is just a perception and after I realized this, I had to think of a solution that could put an end to this perception.

Considering the meaning of the word, the first thing that came to my mind was that the area needs color.

Now, the question that arose was how do I add color to the area?

One interesting way in which I thought I could solve the problem was by creating colorful graffiti or artworks on the outer wall of the press, keeping in mind the theme of weddings because the press majorly deals in making wedding cards and boxes. This, I thought could solve two problems, it would not only make the area look more bright but will also help to attract the attention of the people passing by and solves the problem of promotion. Moreover, this design solution is feasible and practically possible according to me.


That’s all from me, for now. Really looking forward to the feedback that I get on the solution that I’ve come up with. Also, if there’s anything more interesting that you would want to share with me, please share in the comments below.


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